Media Cares about Midterm Election; Swinging Hard for Democrats

“Media Mix” columnist Peter Johnson, writing in USA Today, reports on the biased coverage of the 2006 campaign, as seen in the three major TV networks:

An analysis by the Center for Media and Public Affairs of midterm election stories aired on the ABC, CBS and NBC evening newscasts Sept. 5-Oct. 22 found that 2006's coverage has been almost five times as heavy as in the [last] midterm elections: 167 stories, compared with 35 four years ago.

The study found that three out of four evaluations of Democratic candidates' chances of winning — such as sound bites — were positive, compared with one out of eight for Republicans. Coverage has been dominated by two major themes: the effects of the Foley scandal, and the impact the Bush presidency is having on the party's congressional candidates.

The Foley scandal produced 59 stories alone, compared with 33 on Iraq and 31 on terrorism/national security issues. "What's hurting Republican candidates is the media's focus on two non-candidates: Mark Foley and George W. Bush," says center director Robert Lichter.

Because of the focus on Foley, the re-election race of House Speaker Dennis Hastert, R-Ill., was featured in 42 stories. Sen. Barack Obama, D-Ill., was featured in 10 stories, even though he's not up for re-election this year. Sen. Hillary Clinton's possible 2008 presidential run was grist for nine stories.