Fox News is on track to have its most-watched year ever, showing significant ratings growth despite having just come off a highflying election year. . . Fox News averaged about the same number of viewers as the top three other cable news networks combined [emphasis added]. And while rivals including CNN (-22%) and MSNBC (-18%) took hits following last quarter's inauguration-fueled boost, Fox News (-3%) remained nearly steady.
Ratings of cable news channels typically rise during election years only to fall the following year, so this year’s Fox News gains are particularly striking.
Fox News is also outpacing the other news channels among the key demographic, adults aged 25-54 (see chart). This counts as a big Fox victory; Headline News has reshaped itself to appeal primarily to younger viewers.
Fox News now trails only USA and TNT among all ad-supported cable channels. Bill Shine, senior vice president for programming at Fox News, in fact says that at their network, “we're paying attention to the non-news networks because now we want to catch them."
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