Last week, FOX News programs topped the combined audience of CNN + MSNBC every day, every hour, between 5 pm and midnight. In fact, CNN, MSNBC, plus HLN (the old “Headline News”) combined beat FOX in only 5 of the 35 measured time slots, 3 of those during Greta Van Susteren’s “On the Record” hour. Understand, Greta beat everyone handily, but she did fall short of topping the other three’s combined audience on 3 of 5 nights.Bill O’Reilly’s 11 pm re-run of his earlier, 8 pm show beat the other three networks combined every night.
I believe the White House knew it would drive FOX’s ratings even higher with its attacks. The White House’s objective isn’t to knock down FOX’s numbers. Rather, it’s to stop news stories jumping from FOX to the other networks.
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